Conference Presentations

View all available Conference Presentations files below:


Date Session Title Start Time End Time
2014-02-19

Creating Gatherings to Differentiate Yourself From the Crowd

Date: 2014-02-19
Time: 11:30:00-08:00 - 12:30:00-08:00


Speaker - John Dixon, Director of Freescale Corporate Marketing, Freescale Semiconductor
11:30:00-08:00 12:30:00-08:00
2014-02-19

Audience as an Asset: Content Marketing from the Ground Up

Date: 2014-02-19
Time: 11:30:00-08:00 - 12:30:00-08:00


Speaker - Jeffrey Rohrs, VP, Marketing Insights, ExactTarget, a salesforce.com company
11:30:00-08:00 12:30:00-08:00
2014-02-19

Talk the Talk and Walk the Walk: Building CMO Credibility with CEO-Worthy Metrics

Date: 2014-02-19
Time: 11:30:00-08:00 - 12:30:00-08:00


Speaker - Jon Miller, VP of Marketing, Marketo
11:30:00-08:00 12:30:00-08:00
2014-02-19

The New CMO: Using Crowdsourcing to Deliver Digital Vision and Product Innovation

Date: 2014-02-19
Time: 14:00:00-08:00 - 14:45:00-08:00


Speaker - Narinder Singh, Founder and Chief Strategy Officer, Appirio
14:00:00-08:00 14:45:00-08:00
2014-02-19

IT Unplugged: Straight Talk from IT Pros on What They Buy and Why

Date: 2014-02-19
Time: 14:00:00-08:00 - 14:45:00-08:00


Speaker - Reginald Herde, Director of Marketing, Spiceworks
14:00:00-08:00 14:45:00-08:00
2014-02-19

The Buyer's Journey Is A Myth

Date: 2014-02-19
Time: 14:00:00-08:00 - 14:45:00-08:00


Speaker - Jonathan Vlock, Director of Client Marketing Strategy, UBM Tech
14:00:00-08:00 14:45:00-08:00
2014-02-19

The Earned Media Evolution: How Your Brand Can Capture Mind Share & Earn Attention

Date: 2014-02-19
Time: 15:00:00-08:00 - 15:45:00-08:00


Speaker - Sarah Skerik, Vice President, Content Marketing, PR Newswire
15:00:00-08:00 15:45:00-08:00
2014-02-19

Making it Personal: Leveraging Multi-channel Experiences to Create Customized Customer Journeys

Date: 2014-02-19
Time: 15:00:00-08:00 - 15:45:00-08:00


Speaker - Tamara Dull, Director of Emerging Technologies, SAS
15:00:00-08:00 15:45:00-08:00
2014-02-19

The Big Idea

Date: 2014-02-19
Time: 15:00:00-08:00 - 15:45:00-08:00


Speaker - Ian Basey, VP, Global Marketing, Avnet Electronics Marketing
- MM21_THE_BIG_IDEA.pdf (3.99MB)  
15:00:00-08:00 15:45:00-08:00
2014-02-19

Monitor Social? Nope. Social Leads. Yup.

Date: 2014-02-19
Time: 15:00:00-08:00 - 15:45:00-08:00


Speaker - Aseem Badshah, Founder and CEO, Socedo
15:00:00-08:00 15:45:00-08:00
2014-02-19

The ROMI Trap: Reclaiming Marketing from Excessive Quantification

Date: 2014-02-19
Time: 16:00:00-08:00 - 16:45:00-08:00


Speaker - Romi Mahajan, President, KKM Group
16:00:00-08:00 16:45:00-08:00
2014-02-19

The CMO-CIO Cold War is OVER!

Date: 2014-02-19
Time: 16:00:00-08:00 - 16:45:00-08:00


Moderator - Aleks Reljic, Vice President, eCommerce, Sony Electronics
16:00:00-08:00 16:45:00-08:00
2014-02-19

From Myth to Math: Driving Sales Results through Social and Mobile Marketing

Date: 2014-02-19
Time: 16:00:00-08:00 - 16:45:00-08:00


Moderator - Brian Yamada, Executive Director, Channel Activation, VML
16:00:00-08:00 16:45:00-08:00
2014-02-20

Big Data Trends, Techniques and the Future of Search

Date: 2014-02-20
Time: 10:30:00-08:00 - 11:30:00-08:00


Speaker - John Gagnon, Bing Ads Evangelist, Microsoft Bing
10:30:00-08:00 11:30:00-08:00
2014-02-20

At the Apex: Tech Marketing As a Service

Date: 2014-02-20
Time: 13:00:00-08:00 - 13:45:00-08:00


Speaker - Manish Godha, CEO, Advaiya Solutions
13:00:00-08:00 13:45:00-08:00
2014-02-20

It’s a Social Economy: Social Big Data and Big Action

Date: 2014-02-20
Time: 13:00:00-08:00 - 13:45:00-08:00


Speaker - Patrick Morrissey, Vice President of Marketing, DataSift
13:00:00-08:00 13:45:00-08:00
2014-02-20

The Power of People: Building Deep Learning Communities

Date: 2014-02-20
Time: 14:00:00-08:00 - 14:45:00-08:00


Speaker - Erick Watson, Managing Director of Factrhythm, Factrhythm
14:00:00-08:00 14:45:00-08:00
2014-02-20

Getting the Cross Channel Customer Experience Right

Date: 2014-02-20
Time: 14:00:00-08:00 - 14:45:00-08:00


Moderator - Paul Dunay, Aurthor and Advisory Board Member, Aurthor
14:00:00-08:00 14:45:00-08:00
2014-02-20

The Return of Radio: How the Oldest Broadcast Medium is Being Reinvented for 21st Century Marketers

Date: 2014-02-20
Time: 14:00:00-08:00 - 14:45:00-08:00


Speaker - Michael Dougherty, CEO & Founder, Jelli
14:00:00-08:00 14:45:00-08:00
2014-02-20

Content is Key, But Category Creation is KING

Date: 2014-02-20
Time: 15:00:00-08:00 - 15:45:00-08:00


Speaker - Chris Pick, CMO, Apptio
15:00:00-08:00 15:45:00-08:00
2014-02-20

Hidden Talent: 5 Ways to Mobilize Your Brand Advocates

Date: 2014-02-20
Time: 15:00:00-08:00 - 15:45:00-08:00


Speaker - Rob Fuggetta, Founder and CEO, Zuberance
15:00:00-08:00 15:45:00-08:00